skills / coreyhaines31 / marketingskills / copywriting

Copywriting

A high-intent writing skill focused on conversion-oriented page copy with clear structure, audience fit, and stronger CTA performance.

Source description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or...

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting
risk: lowinstall: CLIverified: 2026-02-13

On this page

Our added value (verification layer)

This page is not only a source mirror. We add reproducibility, risk controls, and operations guidance on top of the original skill definition.

  • Execution/Security/Maintainability scoring with explicit criteria
  • Compatibility matrix across runtime environments
  • Verification log with check commands and observed outcomes
  • Common failure fixes and rollback triggers for production safety

Overall score

90/100

Execution

90

Security

92

Maintainability

88

Quick install (universal)

Primary command for most environments:

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting

Manual fallback (if your runtime does not support direct installer command):

  1. npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting
  2. Restart your current agent/runtime to reload installed skills.
  3. Run a low-risk dry run: "rewrite this feature section for higher conversion clarity".
  • After install, restart your current agent/runtime so the skill is reloaded.
  • Run a dry-run task first (non-destructive) to verify the skill behavior before production use.

SKILL.md (source preview)

Short preview shown here to keep this page focused on our verification layer.

Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. Before Writing Check for product marketing context first: If .claude/product marketing context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Page Purpose What type of page? (homepage, landing page, pricing, f...

View full SKILL.md source page →

Required permissions

file

Compatibility matrix

EnvironmentStatusNotes
Local macOS workspacepassLoads and runs as prompt-driven writing workflow.
Server runtime (restricted policy)passNo destructive commands; mostly text generation and editing.
No-file runtimepartialWorks, but cannot read local marketing context files.

Verification log

Repository reachable

git ls-remote https://github.com/coreyhaines31/marketingskills

Pass

result: pass

Skill structure present

test -f ~/.claude/skills/copywriting/SKILL.md

Pass

result: pass

Dry-run copy task

run prompt: "rewrite homepage hero for B2B startup founders"

Pass

result: pass

Security notes

  • Low operational risk: text-generation workflow with no destructive actions.
  • Review claims in generated copy before publishing.
  • Do not include private customer data in prompts.

Common failures and fixes

Output is generic and not persuasive

Provide audience pains, objections, and proof points before drafting.

CTA feels weak

Switch to action + outcome format and provide 3 variants.

Copy sounds too technical

Ask the skill to rewrite in customer language with simpler terms.

Quick FAQ

How do I install this skill quickly?

Run npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting, then restart your runtime to reload skills.

What should I check before production rollout?

Confirm permissions, run a non-destructive dry run, and review rollback triggers.

What if install succeeds but actions do not run?

Verify SKILL.md location, restart runtime, and check environment/dependency readiness.

Recent changes

  • 2026-02-13: Synced full source SKILL.md and source description from canonical file.
  • 2026-02-13: Added FAQ schema and in-page navigation anchors.
  • 2026-02-13: Added copywriting-first tutorial cross-links.

Rollback triggers

  • Generated copy introduces unverifiable claims.
  • Conversion metrics drop after replacing existing page copy.
  • Brand/legal review flags unsupported statements.

Known issues

Insufficient context leads to bland copy

Use a short intake template before generation.

Overly long sections

Enforce one idea per section and set max paragraph length.

Related tutorials

Site references